hi there!

My name's Anthony and I'm a Senior Design Lead at SAP Design's agency arm in San Francisco. With a focus on service design and design strategy, my work spans the spectrum from design execution on one end, to building and cultivating design cultures on the other. I'm also an adjunct professor at Northwestern University teaching Human-Centered Service Design to undergraduates in San Francisco.

from birth til now

1992

Attended Spanish

Immersion School

2006

Pursued engineering at the

University of Minnesota

2009

Co-founded student group

to build wind turbines

Co-founded my first

start-up in India

2011

Pivoted to design school and took first IDEO-taught class

First design concept

considered patentable by P&G

myWater concept highlighted in FastCompany

2013

Featured in a USA

Network commercial

Led first co-innovation workshop with executives

Product launch led to

+18M Twitter impressions

2017

Taught first studio design course to undergraduates

Co-founded student group to build wind turbines.

Pivoted to design school and took first IDEO-taught class.

First design concept considered patentable by P&G.

myWater concept highlighted in FastCompany.

Featured in USA Network Character With A Cause commercial.

Led first co-innovation workshop with executives.

Product launch led to +18M Twitter impressions.

Taught first studio design course to undergraduates.

i am a designer at the intersection of human needs and technological capabilities.

WORK EXPERIENCE

PLANT GENETICS RESEARCHER

University of Minnesota | 2006 - 2011

ENGINEERING TECHNICIAN

U.S. Dept. of Interior | 2009

DESIGN INSTRUCTOR

Intel Corp. | 2012

INTERACTION DESIGNER

Oracle Health Sciences | 2013

EXPERIENCE DESIGNER

SAP Design | 2013 - 2015

SENIOR EXPERIENCE DESIGNER

SAP Design | 2015 - 2016

ADJUNCT LECTURER

Northwestern University | 2017 - Present

SENIOR DESIGN LEAD

SAP Design | Present

ABILITIES

HUMAN-CENTERED DESIGN

I leverage my human-centered design mindset and its methods and tools to re-frame problems, imagine new possibilities, and rally stakeholders.

PROJECT LEADERSHIP ON CLIENT PROGRAMS

I lead major design projects, managing design resources and coaching clients through the design process from initial strategy and scoping to final implementation.

SHAPING DESIGN CULTURE

I have experience driving hiring and new talent development while providing mentorship to junior team members and running programs to build high-performance design teams.

TECHNICAL DESIGN SKILLS

Adobe Creative Suite // Premier Pro // Axure // Keynote For Prototyping // Arduino

IMG_5341_edited

making

EDUCATION

UNIVERSITY OF MINNESOTA

B.S. Civil Engineering

College of Science and Engineering // Minneapolis // 2011

NORTHWESTERN UNIVERSITY

M.S. Engineering Design & Innovation

Segal Design Institute // Evanston // 2012

HONORS & AWARDS

ACARA VENTURE COMPETITION WINNER

Acara Institute // 2010

DYSON SCHOLAR

James Dyson Foundation // 2012

KELLOGG INNOVATION NETWORK GLOBAL PRIZE

Kellogg School of Management // 2012

FEATURED IN USA NETWORK COMMERCIAL

USA Network Character With A Cause Initiative // 2013

JAMES DYSON AWARD NATIONAL WINNER

James Dyson Foundation // 2013

CORE 77 AWARD

Core 77 - For Strategy & Research, Service Design // 2017

IDEA AWARD BRONZE

International Design Excellence Awards - For Design Strategy // 2017

* I've also been honored in having my past work featured in FastCompany, Mashable, PSFK, Chicago Sun Times, Motherboard