hi there!
My name's Anthony and I'm a Senior Design Lead at SAP Design's agency arm in San Francisco. With a focus on service design and design strategy, my work spans the spectrum from design execution on one end, to building and cultivating design cultures on the other. I'm also an adjunct professor at Northwestern University teaching Human-Centered Service Design to undergraduates in San Francisco.
from birth til now
1992
Attended Spanish
Immersion School
2006
Pursued engineering at the
University of Minnesota
2009
Co-founded student group
to build wind turbines
Co-founded my first
start-up in India
2011
Pivoted to design school and took first IDEO-taught class
First design concept
considered patentable by P&G
myWater concept highlighted in FastCompany
2013
Featured in a USA
Network commercial
Led first co-innovation workshop with executives
Product launch led to
+18M Twitter impressions
2017
Taught first studio design course to undergraduates
i am a designer at the intersection of human needs and technological capabilities.
WORK EXPERIENCE
PLANT GENETICS RESEARCHER
University of Minnesota | 2006 - 2011
ENGINEERING TECHNICIAN
U.S. Dept. of Interior | 2009
DESIGN INSTRUCTOR
Intel Corp. | 2012
INTERACTION DESIGNER
Oracle Health Sciences | 2013
EXPERIENCE DESIGNER
SAP Design | 2013 - 2015
SENIOR EXPERIENCE DESIGNER
SAP Design | 2015 - 2016
ADJUNCT LECTURER
Northwestern University | 2017 - Present
SENIOR DESIGN LEAD
SAP Design | Present
ABILITIES
HUMAN-CENTERED DESIGN
I leverage my human-centered design mindset and its methods and tools to re-frame problems, imagine new possibilities, and rally stakeholders.
PROJECT LEADERSHIP ON CLIENT PROGRAMS
I lead major design projects, managing design resources and coaching clients through the design process from initial strategy and scoping to final implementation.
SHAPING DESIGN CULTURE
I have experience driving hiring and new talent development while providing mentorship to junior team members and running programs to build high-performance design teams.
TECHNICAL DESIGN SKILLS
Adobe Creative Suite // Premier Pro // Axure // Keynote For Prototyping // Arduino
EDUCATION
UNIVERSITY OF MINNESOTA
B.S. Civil Engineering
College of Science and Engineering // Minneapolis // 2011
NORTHWESTERN UNIVERSITY
M.S. Engineering Design & Innovation
Segal Design Institute // Evanston // 2012
HONORS & AWARDS
ACARA VENTURE COMPETITION WINNER
Acara Institute // 2010
DYSON SCHOLAR
James Dyson Foundation // 2012
KELLOGG INNOVATION NETWORK GLOBAL PRIZE
Kellogg School of Management // 2012
FEATURED IN USA NETWORK COMMERCIAL
USA Network Character With A Cause Initiative // 2013
JAMES DYSON AWARD NATIONAL WINNER
James Dyson Foundation // 2013
CORE 77 AWARD
Core 77 - For Strategy & Research, Service Design // 2017
IDEA AWARD BRONZE
International Design Excellence Awards - For Design Strategy // 2017
* I've also been honored in having my past work featured in FastCompany, Mashable, PSFK, Chicago Sun Times, Motherboard
