Senior leader.

Guiding organizations. Driving design.

i am Anthony

I'm a design leader capable of hiring, developing and inspiring design teams while still ready to roll up the sleeves and contribute to the work. With a grounding in service design and UX design strategy, I'm the Design Director at SAP's newly formed New York City design studio and an Adjunct Professor at Northwestern University in San Francisco.

ABILITIES

BUILDING DESIGN CULTURE

I have experience building design teams across North and South America - from hiring and talent development, to scaling high-performing design cultures, to creative space design.

PROJECT LEADERSHIP ON CLIENT PROGRAMS

I lead high-visibility design projects, managing design resources and coaching clients and stakeholders through the design process, from initial strategy and scoping to final implementation.

EXPERIENCED DESIGN PRACTIONER

I am a seasoned designer with depths in Service Design, UX Strategy, and User Research. I leverage my human-centered design mindset (aka: design thinking) and its methods to re-frame problems, imagine new possibilities, and rally stakeholders.

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WORK EXPERIENCE

STUDIO DESIGN DIRECTOR

SAP Design | 2017 - Present

ADJUNCT PROFESSOR

Northwestern University | 2017 - Present

SENIOR DESIGNER AND PROJECT LEAD

SAP Design | 2014 - 2016

EXPERIENCE DESIGNER

SAP Design | 2013 - 2014

INTERACTION DESIGN STRATEGIST

Oracle Health Sciences | 2013

DESIGN INSTRUCTOR

Intel Corp. | 2012

ENGINEERING TECHNICIAN

U.S. Dept. of Interior | 2009

PLANT GENETICS RESEARCHER

University of Minnesota | 2006 - 2011

HONORS & AWARDS

IDEA AWARD

International Design Excellence Awards - For Design Strategy // 2017

CORE 77 AWARD

Core 77 - For Strategy & Research, Service Design // 2017

JAMES DYSON AWARD NATIONAL WINNER

James Dyson Foundation // 2013

FEATURED IN USA NETWORK COMMERCIAL

USA Network Character With A Cause Initiative // 2013

KELLOGG INNOVATION NETWORK GLOBAL PRIZE

Kellogg School of Management // 2012

DYSON SCHOLAR

James Dyson Foundation // 2012

ACARA VENTURE COMPETITION WINNER

Acara Institute // 2010

* My work has been featured in FastCompany, Mashable, PSFK, Chicago Sun Times and Motherboard

EDUCATION

NORTHWESTERN UNIVERSITY

M.S. Engineering Design & Innovation

Segal Design Institute // Evanston // 2012

 

UNIVERSITY OF MINNESOTA

B.S. Civil Engineering

College of Science and Engineering // Minneapolis // 2011

how i got here.

1992

Attended Spanish

Immersion School

2006

Pursued engineering at the

University of Minnesota

2009

Co-founded student group

to build wind turbines

Co-founded my first

start-up in India

2011

Pivoted to design school and took first IDEO-taught class

First design concept

considered patentable by P&G

myWater concept highlighted in FastCompany

2013

Featured in a USA

Network commercial

Led first co-innovation workshop with executives

Product launch led to

+18M Twitter impressions 

2017

Taught first studio design course to undergraduates

i am a designer at the intersection of human needs and technological capabilities.

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** No stock photography. All of the photos you see are originals. Major credit to Matthew Glibbery for some amazing captures of me over the years