Guiding organizations. Driving design.
i am Anthony
I'm a design leader capable of hiring, developing and inspiring design teams while still ready to roll up the sleeves and contribute to the work. With a grounding in service design and UX design strategy, I'm the Design Director at SAP's newly formed New York City design studio and an Adjunct Professor at Northwestern University in San Francisco.
BUILDING DESIGN CULTURE
I have experience building design teams across North and South America - from hiring and talent development, to scaling high-performing design cultures, to creative space design.
PROJECT LEADERSHIP ON CLIENT PROGRAMS
I lead high-visibility design projects, managing design resources and coaching clients and stakeholders through the design process, from initial strategy and scoping to final implementation.
EXPERIENCED DESIGN PRACTIONER
I am a seasoned designer with depths in Service Design, UX Strategy, and User Research. I leverage my human-centered design mindset (aka: design thinking) and its methods to re-frame problems, imagine new possibilities, and rally stakeholders.
STUDIO DESIGN DIRECTOR
SAP Design | 2017 - Present
Northwestern University | 2017 - Present
SENIOR DESIGNER AND PROJECT LEAD
SAP Design | 2014 - 2016
SAP Design | 2013 - 2014
INTERACTION DESIGN STRATEGIST
Oracle Health Sciences | 2013
Intel Corp. | 2012
U.S. Dept. of Interior | 2009
PLANT GENETICS RESEARCHER
University of Minnesota | 2006 - 2011
HONORS & AWARDS
International Design Excellence Awards - For Design Strategy // 2017
CORE 77 AWARD
Core 77 - For Strategy & Research, Service Design // 2017
JAMES DYSON AWARD NATIONAL WINNER
James Dyson Foundation // 2013
FEATURED IN USA NETWORK COMMERCIAL
USA Network Character With A Cause Initiative // 2013
KELLOGG INNOVATION NETWORK GLOBAL PRIZE
Kellogg School of Management // 2012
James Dyson Foundation // 2012
ACARA VENTURE COMPETITION WINNER
Acara Institute // 2010
* My work has been featured in FastCompany, Mashable, PSFK, Chicago Sun Times and Motherboard
M.S. Engineering Design & Innovation
Segal Design Institute // Evanston // 2012
UNIVERSITY OF MINNESOTA
B.S. Civil Engineering
College of Science and Engineering // Minneapolis // 2011
how i got here.
Pursued engineering at the
University of Minnesota
Co-founded student group
to build wind turbines
Co-founded my first
start-up in India
Pivoted to design school and took first IDEO-taught class
First design concept
considered patentable by P&G
myWater concept highlighted in FastCompany
Featured in a USA
Led first co-innovation workshop with executives
Product launch led to
+18M Twitter impressions
Taught first studio design course to undergraduates
i am a designer at the intersection of human needs and technological capabilities.
** No stock photography. All of the photos you see are originals. Major credit to Matthew Glibbery for some amazing captures of me over the years